A person's journey through our Outbrain network is tracked through a simple unique identifier, otherwise known as a UUID. Outbrain's algorithms are then put to work, helping readers discover content that's most interesting to them through personalized content recommendations.
Recommendations are primarily based on:
- Your browsing history.
- Similar browsing patterns of others.
- Generally popular recommendations at that time.
- Targeting requirements that may be provided or requested by our advertiser partners.
Providing a deeper look, our readers can access the interest-based data that Outbrain tracks at any time through our Interest Profile Portal.View My Profile